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Your Absolute Guide to Contacting Prospects

If you are thinking of contacting prospects as a form of marketing strategy for your business, then here’s a guide to ensuring its effectiveness. For starters, when you call for the first time potential clients, you must make sure to consider how you call them at first so that you can ascertain if they will be interested in the product or service you are marketing. By the time that your potential clients picks up their phone, you must immediately make known that you are the one in charge of the conversation and no one else. It is important that you are really able to talk to the person that you want to contact and not just leave a message for them. If you find out that the person you are planning to talk to is not yet available, ask for the time they are so that you can give them another important call.

When you are now in a conversation of such person, make sure to consider some things again. Never ask them close-ended questions. The reason for this is that when you only get yes and no answers, then you are not giving that person a chance to think for themselves. It is important that you throw open-ended questions at them so that you will give them some time to think so you can make better conversations with them. When talking to potential clients over the phone, you must be objective in dealing with negative responses so that you will have decreased chances of getting totally refused at. While being in conversation with potential clients, try using the echo method while talking to them. Below are some examples.

Prospect: Right now, I just do not have the means to buy your product.
Echo: So, when can you buy our product?
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Prospect: I just do not have that much time.
Echo: When is the time to have the time, then?
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During conversations with potential clients, you have to make sure that you listen intently to everything that they are saying and encourage them to do as much talking as they please. The calls must be divided into 70% their voice and 30% your voice.

Do not engage in asking them permission. From the outset, being the interviewer of the conversations, you must make sure to show them your authority. In doing asking of permission, you are simply telling the other party that you are very weak. Keep in mind that the person you are calling was the one asking to be called because they have initially responded to something you are looking for; so, they are the ones asking to be contacted.

When it comes to contacting prospects, you have to remember that not a lot of people are interested in this method, and there is no doubt that you will have to be rejected. Just relax, take your time, as well as smile.