The internet is a very important platform for human beings the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This is where the problem arises. You want to hide some parts of your life online. How can you achieve this?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a solution to this. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.
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